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Army Of Moon People
Greetings earthlings
Greetings
earthlings
ARMY OF MOON PEOPLE is an experiential branding consultancy. We create unforgettable branded experiences that drive awareness, retention, loyalty, and advocacy for our projects. This results in increased profits and enhanced brand equity for our clients.
ARMY OF MOON PEOPLE is an experiential branding consultancy. We create unforgettable branded experiences that drive awareness, retention, loyalty, and advocacy for our projects. This results in increased profits and enhanced brand equity for our clients.
AOMP WAS ESTABLISHED IN 2014, BORN FROM THE SIMPLE REALIZATION THAT BEING PART OF A CREATIVE ECOSYSTEM HOLDS MORE VALUE THAN STANDING ALONE.
WE ARE THE INVISIBLE LAYER OF PREMIUM.
ARMY OF MOON PEOPLE is an experiential branding consultancy. We create unforgettable branded experiences that drive awareness, retention, loyalty, and advocacy for our projects. This results in increased profits and enhanced brand equity for our clients.
AOMP WAS ESTABLISHED IN 2014, BORN FROM THE SIMPLE REALIZATION THAT BEING PART OF A CREATIVE ECOSYSTEM HOLDS MORE VALUE THAN STANDING ALONE.
WE ARE THE INVISIBLE LAYER OF PREMIUM.
AOMP WAS ESTABLISHED IN 2014, BORN FROM THE SIMPLE REALIZATION THAT BEING PART OF A CREATIVE ECOSYSTEM HOLDS MORE VALUE THAN STANDING ALONE.
WE ARE THE INVISIBLE LAYER OF PREMIUM.
AREAS OF FOCUS
AREAS OF FOCUS
Real Estate
Hospitality
Real Estate
Hospitality
SERVICES
SERVICES
Branding
Communication Strategy
Creative Services
Activations
+
DIGITAL Solutions
Branding
Communication Strategy
Creative Services
Activations
+
DIGITAL Solutions
THE "WHERE," "WHEN," AND "HOW" ARE JUST AS CRUCIAL AS THE "WHAT" AND "WHY" IN OUR APPROACH.
THE "WHERE," "WHEN," AND "HOW" ARE JUST AS CRUCIAL AS THE "WHAT" AND "WHY" IN OUR APPROACH.
At the core of our methodology is a scientific foundation that considers the impact of physiological and psychological factors on thoughts and behaviors, revealing that we are more rational than often perceived.
At the core of our methodology is a scientific foundation that considers the impact of physiological and psychological factors on thoughts and behaviors, revealing that we are more rational than often perceived.
SELECT CLIENTS
SELECT CLIENTS
SHVO
Vornado realty trust
Eagle Point Hotel Partners
RXR
bridgeton
AATMOS
SHVO
Vornado realty trust
Eagle Point Hotel Partners
RXR
bridgeton
AATMOS
SELECT PROJECTs
SELECT PROJECTs
REAL ESTATE
Transamerica Pyramid Center
Mandarin Oriental Residences, 5th Avenue
Mandarin Oriental Residences, Beverly Hills
61 NINTH AVENUE
The Getty Residences by Peter Marino
REAL ESTATE
Transamerica Pyramid Center
Mandarin Oriental Residences, 5th Avenue
Mandarin Oriental Residences, Beverly Hills
61 NINTH AVENUE
The Getty Residences by Peter Marino
HOSPITALITY
Sound View Greenport
The Anvil Hotel
Aman New York
Lords Hotel Miami Beach
The Raleigh Miami Beach
HOSPITALITY
Sound View Greenport
The Anvil Hotel
Aman New York
Lords Hotel Miami Beach
The Raleigh Miami Beach
MEDIA
Daily Secret
CXM
Obrecsys
MEDIA
Daily Secret
CXM
Obrecsys
PARTNERSHIPS
PARTNERSHIPS
Dior, C.A.S.T, OHHO, Louis Vuitton, Island Harvest, The National Museum of Wild Life, Carnegie Hall, Sotheby's, City of Miami Beach, Priority Bikes, Tiny Atlas. Architecture for Humanity. Bruce Webber, Daniel Boulud, Ru Pauls Drag Race, Sothebys Institute, Bemis Center, National Academy of Arts, Art Week Miami, Les Lallan, Kasmin Gallery, Miami Magazine, Moon Juice, Wildsam, Modern Iconic Home, The UN Alliance for Sustainable Fashion, Blinded by Color, Visual Aids, Paul Liebrandt, Levis, Absolute Vodka, Societe Perrier, I am not Art, Matchbox Distilling, VSOP Project, Woolrich, Tiny Atlas, Joes Pub (The Public Theater), Yetti, Icon Pass, Taraform, Faherty, La Colombe, National Park Services, New York Fashion Week, Meet The Creatives.
Dior, C.A.S.T, OHHO, Louis Vuitton, Island Harvest, The National Museum of Wild Life, Carnegie Hall, Sotheby's, City of Miami Beach, Priority Bikes, Tiny Atlas. Architecture for Humanity. Bruce Webber, Daniel Boulud, Ru Pauls Drag Race, Sothebys Institute, Bemis Center, National Academy of Arts, Art Week Miami, Les Lallan, Kasmin Gallery, Miami Magazine, Moon Juice, Wildsam, Modern Iconic Home, The UN Alliance for Sustainable Fashion, Blinded by Color, Visual Aids, Paul Liebrandt, Levis, Absolute Vodka, Societe Perrier, I am not Art, Matchbox Distilling, VSOP Project, Woolrich, Tiny Atlas, Joes Pub (The Public Theater), Yetti, Icon Pass, Taraform, Faherty, La Colombe, National Park Services, New York Fashion Week, Meet The Creatives.
CASE STUDIES
CASE STUDIES
01 Business
Reimaging An Asset Class
THE CLIENT
SHVO
OUR ROLE
Branding, Concept Development
THE PROJECT
Working with Michael Shvo, CEO and Chairman of SHVO, we developed an innovative office platform that redefined commercial assets. The project emphasized exceptional design, prime locations, creative utilization of spaces, onsite programming, and exclusive luxury partnerships, reflecting Shvo's visionary approach.
RESULTS
SHVO is achieving rental rates that are unprecetented for their submarkets and nationally.
01 Business
Reimaging An Asset Class
THE CLIENT
SHVO
OUR ROLE
Branding, Concept Development
THE PROJECT
Working with Michael Shvo, CEO and Chairman of SHVO, we developed an innovative office platform that redefined commercial assets. The project emphasized exceptional design, prime locations, creative utilization of spaces, onsite programming, and exclusive luxury partnerships, reflecting Shvo's visionary approach.
RESULTS
SHVO is achieving rental rates that are unprecetented for their submarkets and nationally.
02 Events
Creating Community By Celebrating Artistiry
THE CLIENT
Walker Hotels
OUR ROLE
Communications & Community Building
THE PROJECT
We curated, commissioned, and produced a piece with world-renowned conceptual artist Brendan Fernandes, entitled "Together We Are." It was the perfect way for the hotel to integrate into the trending conversation that was driving mainstream culture and dominating the media cycle. The piece evolved over six performances during a nine-week period touching themes of connection with spaces, community, and hope. We strategized and coordinated outreach with a national charity, the hotel, performers, and the public relations firm. The piece went on to be performed several times in the mail hall of Art Basel during Miami Art Week 2021.
RESULTS
The hotel was humanized and became the epicenter for a conversation that reverberated through prestigious titles such as Vogue, Forbes and Artforum, earning it more than $1 million in advertising through earned media alone, while directly solidifying a meaningful connection with the brands target audiences.
02 Events
Creating Community By Celebrating Artistiry
THE CLIENT
Walker Hotels
OUR ROLE
Communications & Community Building
THE PROJECT
We curated, commissioned, and produced a piece with world-renowned conceptual artist Brendan Fernandes, entitled "Together We Are." It was the perfect way for the hotel to integrate into the trending conversation that was driving mainstream culture and dominating the media cycle. The piece evolved over six performances during a nine-week period touching themes of connection with spaces, community, and hope. We strategized and coordinated outreach with a national charity, the hotel, performers, and the public relations firm. The piece went on to be performed several times in the mail hall of Art Basel during Miami Art Week 2021.
RESULTS
The hotel was humanized and became the epicenter for a conversation that reverberated through prestigious titles such as Vogue, Forbes and Artforum, earning it more than $1 million in advertising through earned media alone, while directly solidifying a meaningful connection with the brands target audiences.
03 Art
Impacting Returns By Ensuring Guests Have Reason To Return
THE CLIENT
Eagle Point Hotel Partners
OUR ROLE
Branding, Communications and Community Building
THE PROJECT
For Eagle Point Hotel Partners, we defined the onsite experience at Soundview Greenport, NY, Anvil Hotel in Jackson, and Calistoga Motor Lodge. We established high-impact partnerships with cultural institutions, artists, luxury brands, and local entities, while also handling all guest communications and social media strategies. This effort launched four acclaimed programs that underscored the properties' brand identities and commitment to community engagement.
RESULTS
Recognized within the industry and in their local markets as destination-defining properties, these hotels have not only elevated their properties’ average daily rate (ADR) but also driven overall market demand. Embraced by guests, media, and locals, their programming has set a benchmark for hotel quality and increased the desirability of the destination.
03 Art
Impacting Returns By Ensuring Guests Have Reason To Return
THE CLIENT
Eagle Point Hotel Partners
OUR ROLE
Branding, Communications and Community Building
THE PROJECT
For Eagle Point Hotel Partners, we defined the onsite experience at Soundview Greenport, NY, Anvil Hotel in Jackson, and Calistoga Motor Lodge. We established high-impact partnerships with cultural institutions, artists, luxury brands, and local entities, while also handling all guest communications and social media strategies. This effort launched four acclaimed programs that underscored the properties' brand identities and commitment to community engagement.
RESULTS
Recognized within the industry and in their local markets as destination-defining properties, these hotels have not only elevated their properties’ average daily rate (ADR) but also driven overall market demand. Embraced by guests, media, and locals, their programming has set a benchmark for hotel quality and increased the desirability of the destination.
LEADERSHIP
LEADERSHIP
BRIAN GORMAN
Founder and Managing Partner
BRIAN GORMAN
Founder and Managing Partner
Brian is a creative strategist with expertise in branding, programming, and high-impact collaborations. He has worked on over $11 billion of real estate across three continents. A cultural enthusiast and community creator, Brian has successfully produced, curated, and managed multiple public art installations and cultural programs, garnering billions of unique press impressions and countless engagements. He consistently helps projects find the right voice and channels to engage their audience in ways that deliver tangible, value-driven results.